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15/04/2025
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The Sales & Marketing short course is designed to develop essential knowledge and practical skills in modern sales techniques, customer engagement, and strategic marketing. This program is ideal for fresh graduates seeking career entry into business and professionals aiming to upgrade their expertise in sales and marketing strategies. The course combines real-world applications with fundamental business principles and is aligned with global standards in marketing education.
Sales Techniques & Strategies
Marketing Fundamentals
Digital Marketing Basics
Instructor-Guided Sessions
Practical Sales Simulations
Assessment & Progress Feedback
Certificate of Completion
Minimum Duration: 1 week
Flexible Schedule: Based on individual or group availability
Mode of Learning: Online, in-person, or hybrid delivery
Session Length: 1.5 to 2 hours per session
Sales Strategies and Client Engagement
An overview of the key concepts, functions, and impact of sales and marketing on business growth, setting the foundation for further learning.
Explains the step-by-step sales cycle from lead generation to closing the deal. Emphasizes customer-focused selling and relationship-building.
The focus is on analyzing customer demographics, behavior, and needs to tailor marketing and sales efforts effectively.
Marketing Principles and Brand Positioning
Covers essential components of a marketing plan, including SWOT analysis, market segmentation, objectives, tactics, and budgeting.
The program teaches persuasive communication, active listening, objection handling, and storytelling techniques to enhance sales presentations.
Introduces tools and platforms used in digital marketing, such as social media advertising, email marketing, and basic SEO.
Digital Tools and Online Campaigns
This course explores brand identity creation, differentiation strategies, and how to position products or services in a competitive market.
The article discusses key metrics and tools for evaluating marketing efforts, campaign effectiveness, and return on investment (ROI).
This course does not award academic units, but it enhances career opportunities by developing practical sales and marketing competencies that meet international standards for business and professional development.
For further details or assistance, feel free to return to the Course page or contact us with your inquiry. We’re here to help!
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