Entrepreneurship

Essential

1 Week

4.9

PGK 650.00

Course Overview

The Entrepreneurship short course is designed to equip aspiring entrepreneurs, fresh graduates, and working professionals with the core competencies required to launch, manage, and grow successful business ventures. This essential program blends theoretical insight with practical tools in business planning, innovation, and financial literacy. It is especially suited for individuals aiming to develop entrepreneurial mindsets or enhance their managerial capacity in dynamic and competitive markets.

What You will Learn

Course Format

Duration Course

Program Content

Entrepreneurial Mindset and Innovation

This module introduces the mindset of successful entrepreneurs, including how to spot market gaps, evaluate risks, and harness creativity for innovation.

This course covers how to research the market, analyze competitors, and conduct feasibility assessments to determine the viability of a business concept.

Students will learn how to use frameworks such as the Business Model Canvas to structure their startup ideas into practical, value-driven plans.

Business Model Development

The focus is on developing simple financial statements, understanding startup costs, and forecasting revenue to ensure financial sustainability.

It provides the tools for identifying target markets, crafting value propositions, and using basic digital and traditional marketing strategies.

Teaches participants how to create and deliver compelling business pitches that attract investors, partners, or support from stakeholders.

Marketing Strategy and Customer Value

This course introduces the basics of registering a business, understanding local regulatory requirements, and protecting intellectual property.

Explores how to grow a startup through reinvestment, partnerships, innovation, and continuous improvement.

While this course does not offer academic units, it provides a valuable foundation for launching or managing business ventures. It enhances entrepreneurial competencies and supports career advancement in line with international educational and business development standards.