Sales & Marketing

Essentiak

1 Week

4.8

PGK 650.00

Course Overview

The Sales & Marketing short course is designed to develop essential knowledge and practical skills in modern sales techniques, customer engagement, and strategic marketing. This program is ideal for fresh graduates seeking career entry into business and professionals aiming to upgrade their expertise in sales and marketing strategies. The course combines real-world applications with fundamental business principles and is aligned with global standards in marketing education.

What You will Learn

Course Format

Duration Course

Program Content

Sales Strategies and Client Engagement

An overview of the key concepts, functions, and impact of sales and marketing on business growth, setting the foundation for further learning.

Explains the step-by-step sales cycle from lead generation to closing the deal. Emphasizes customer-focused selling and relationship-building.

The focus is on analyzing customer demographics, behavior, and needs to tailor marketing and sales efforts effectively.

Marketing Principles and Brand Positioning

Covers essential components of a marketing plan, including SWOT analysis, market segmentation, objectives, tactics, and budgeting.

The program teaches persuasive communication, active listening, objection handling, and storytelling techniques to enhance sales presentations.

Introduces tools and platforms used in digital marketing, such as social media advertising, email marketing, and basic SEO.

Digital Tools and Online Campaigns

This course explores brand identity creation, differentiation strategies, and how to position products or services in a competitive market.

The article discusses key metrics and tools for evaluating marketing efforts, campaign effectiveness, and return on investment (ROI).

This course does not award academic units, but it enhances career opportunities by developing practical sales and marketing competencies that meet international standards for business and professional development.