

The Diploma in Sales & Marketing is designed to provide students with a strong foundation in the principles and practices of sales, marketing, and customer engagement. This program combines essential theoretical knowledge with practical application, focusing on marketing strategies, consumer behavior, communication, inventory management, and the use of digital tools such as social media. It is tailored to align with international standards, preparing graduates for careers in business development, retail, digital marketing, and client relationship management.
Sales and Marketing Fundamentals
Business Communication and Conflict Resolution
Digital Marketing and Social Media Engagement
Instructor-led sessions with hands-on training
Real-world case studies and group projects
Practical assignments and marketing campaign simulations
Certification awarded upon course completion
Mode: Full-time or flexible part-time
Schedule: Weekday classes or weekend options available
Total Hours: 600+ hours including interactive projects
Evaluation: Ongoing assessments and final practical exam
Strategic Sales & Marketing Techniques
Learn effective planning, goal setting, and prioritization techniques to increase productivity in a sales-driven environment.
Understand inventory control systems, stock management techniques, and the role of inventory in customer satisfaction and sales efficiency.
Develop mathematical and analytical skills for pricing strategies, profit analysis, and financial decision-making in sales contexts.
Digital and Social Media Marketing
Enhance professional communication skills, including emails, proposals, and reports essential in sales and marketing operations.
Learn the fundamentals of marketing strategies, sales techniques, customer acquisition, and market analysis.
Focuses on affordable and scalable marketing tactics for small enterprises, including local branding and promotions.
Customer Relations & Communication
Gain practical tools to manage customer complaints, internal disputes, and negotiation challenges in sales settings.
Explore digital marketing techniques using platforms like Facebook, Instagram, and LinkedIn for campaign creation and lead generation.
This course is 24 units upon completion, structured to meet diploma-level certification standards in Sales & Marketing globally.
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