Certificate in Sales and Marketing

Advance

6 Months

PGK 3,900.00

Course Overview

The Certificate in Sales & Marketing is a comprehensive, competency-based training program designed to equip learners with the technical, analytical, and interpersonal skills essential for success in dynamic sales environments. Aligned with international marketing education standards and business communication frameworks, the course covers digital productivity tools, customer service, negotiation, sales strategies, and marketing techniques tailored for both corporate and small business settings. This program integrates technology, communication, and sales methodology, preparing students for professional roles in retail, customer service, business development, and marketing.

What You will Learn

Course Format

Duration Course

Total Program Length: 12 months (Part-time/Full-time track options)
Class Schedule: 3 sessions per week (weekday or weekend options)
Contact Hours: 250–300 guided learning hours
Delivery Mode: In-person or blended learning (online + classroom)

Program Content

Digital Office Tools for Sales Productivity

Covers the creation of professional business documents and effective time management strategies for organizing and prioritizing tasks to improve productivity in fast-paced sales environments.

Introduces spreadsheet functions, data organization, and inventory control practices using Excel, supporting efficient stock tracking and supply chain coordination.

Focuses on designing impactful sales presentations and applying basic mathematical principles such as percentages, markups, and sales forecasts used in marketing analysis.

Sales Techniques and Marketing Strategies

Teaches advanced sales techniques and business writing principles to prepare effective proposals, sales emails, and professional reports.

Combines dynamic sales pitch delivery and persuasive telemarketing strategies with foundational marketing knowledge including customer segmentation and the 4Ps.

157C0123 Building Relationship for Success in Sales

Professional Communication & Customer Relations

Builds competencies in negotiating with clients and resolving disputes using internationally recognized models such as BATNA and the Thomas-Kilmann conflict management framework.

Focuses on customer-centric service delivery, handling feedback, and building client loyalty through service excellence and satisfaction metrics.

Upon successful completion of this course, learners will have completed a total of 28 accredited training units aligned with international vocational standards.